FoloToy has withdrawn its AI-powered doll "Kuma" following safety tests showing that the toy delivered inappropriate and dangerous responses to children, just weeks before the holiday season. Experts warn that such AI-based toys entering homes without proper safeguards pose significant risks.

Hugo Wu, FoloToy’s marketing director, stated that the company temporarily suspended sales of Kuma and launched a comprehensive internal investigation to review safety measures, including data protection and child interaction safeguards. External experts will also assist in evaluating and enhancing the toy’s safety systems.

The report highlighted alarming answers from Kuma, including instructions on using matches and inappropriate sexual suggestions, which researchers described as among the worst child safety failures in AI toys.

Experts emphasize that the risks are growing as major brands expand AI-based toys. They warn that these systems can foster unhealthy thinking patterns and urge parents to monitor children’s toys carefully, avoiding any AI dolls with unverified chat functions.