Producer Nada El-Sobky revealed the reasons that encouraged her to take on the production of “El Set Lama,” starring actress Yousra, as the film began its theatrical release in Egyptian cinemas. She emphasized that the social issue addressed by the film was the main factor behind her enthusiasm for the project, particularly because it sheds light on women’s rights and the different forms of violence that some women may face.
Nada El-Sobky: Women’s Issues Were the Reason Behind My Enthusiasm for “El Set Lama”
Nada El-Sobky discussed the circumstances behind her decision to produce “El Set Lama,” explaining that the subject explored by the film attracted her from the very beginning, especially given the importance of issues related to women’s rights within society.
During a phone interview on the “Asrar El-Nogoom” program, hosted by media personality Engy Ali on Nogoum FM Radio, the producer said that women’s right to obtain and protect their rights is among the issues that deserve greater space in cinematic productions.
She explained that her interest in the film came from her belief in the importance of presenting women’s issues on screen, noting that she had recently followed several incidents involving women experiencing different forms of violence. This made her more convinced of the need for an artistic project that addresses these issues clearly. ⭐
A Social Message About Women’s Rights
“El Set Lama” carries a social message focusing on women’s right to obtain their rights and achieve equality, which led Nada El-Sobky to view the project as an experience worth undertaking from a production perspective.
The producer believes that cinema is not limited to entertainment, but can also open the door to discussing various issues that directly affect the lives of audiences.
From this perspective, the film comes within a dramatic framework that seeks to present women’s issues to viewers while creating space for discussion about some of the situations women encounter in their daily lives.
“El Set Lama” Box Office Performance on Its Opening Night
Nada El-Sobky also discussed the film’s box office performance, revealing that “El Set Lama” earned EGP 1.75 million on its opening night.
She considered the figure an indication of audience engagement with the film from the beginning of its theatrical release, particularly because box-office revenue is one of the key indicators used to measure audience interest in cinematic productions.
🔥 The figure comes as the film begins its theatrical run amid competition between several productions seeking to attract audiences during the current period.
Nada El-Sobky Supports Publicly Reporting Film Revenues
Nada El-Sobky confirmed that she did not choose to withhold the box-office figures for “El Set Lama,” stressing the importance of publicly reporting revenues in a clear and transparent manner to both audiences and film professionals.
The producer believes that hiding box-office figures could negatively affect the nature of the cinema market, particularly because revenue numbers form an essential part of the information industry professionals rely on when assessing the performance of films during their theatrical runs.
She noted that transparency in reporting box-office figures helps provide a clearer picture of competition between different productions, while also allowing audiences to understand the level of interest in the films currently playing in cinemas.
Can the “Most Watched” Concept Be Applied to Cinema?
Nada El-Sobky also addressed the difference between cinema and television drama, emphasizing that the nature of measuring success varies between the two fields.
She explained that the primary measure of a film’s success in cinemas is the number of tickets purchased by audiences, because viewers go to theaters and pay to watch the production. Therefore, box-office performance becomes a direct indicator of audience interest.
She believes that applying the “most watched” concept commonly used for some television and streaming productions to theatrical films does not accurately reflect the nature of the cinema market, because the theatrical experience primarily depends on audience attendance and ticket purchases.
“El Set Lama” Competes in Egyptian Cinemas
“El Set Lama” is among the cinematic productions addressing social issues related to women, while relying on a dramatic format designed to reach a broad audience.
Yousra’s starring role gives the film a distinctive presence, particularly given her long history of appearing in productions that explore social and human issues. This adds further significance to the new cinematic experience for the film’s team.
The film also represents an attempt to address women’s rights within a cinematic context that combines a social message with mainstream appeal, at a time when Egyptian cinemas are witnessing competition between a variety of productions.
The Film’s Message and the Importance of Audience Engagement
The team behind “El Set Lama” seeks to present a perspective focused on women’s status and rights while creating space for audiences to engage with the issues explored by the film.
In this context, Nada El-Sobky’s comments about box-office revenues and the importance of making them public appear to be part of a broader discussion about how the success of films should be measured, particularly because audiences remain the key factor in determining how widely any cinematic production spreads in theaters.
✨ As “El Set Lama” continues its theatrical run, box-office revenue and audience turnout remain among the key indicators that will shape the film’s performance in the coming period, alongside the extent to which its social message succeeds in reaching viewers and encouraging engagement.
