Advertising Without Trying Products: When Is It Ethical and When Is It Misleading?
A clear explanation outlines the ruling on promoting products without personal experience and the fine line between honesty and deception.
In today’s fast-paced digital world, advertising has become a dominant force across social platforms, raising important questions about credibility and responsibility—especially when promoting products without firsthand experience.
The clarification explains that promoting products or services is generally permissible, even if the advertiser has not personally tried them. However, this is strictly tied to one essential condition: complete honesty.
Advertisers must present real features and accurate information without exaggeration or false claims. Any attempt to mislead consumers or create unrealistic expectations falls under deception, which is strictly unacceptable.
It is also required that the advertised product itself is lawful and complies with ethical and legal standards, ensuring that the promotion aligns with accepted regulations.
This guidance highlights a delicate boundary—where advertising remains lawful when truthful, but becomes prohibited if it involves dishonesty, manipulation, or concealment of facts.
Additionally, another clarification addressed certain religious practices, noting that reciting Quran during bowing or prostration in prayer is discouraged when intended as recitation, as these positions are meant for glorification and supplication. However, verses may be used if intended as a form of الدعاء.
Such rulings emphasize the importance of integrity in both daily transactions and acts of worship, where sincerity and truth remain the guiding principles.
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