In a market long underserved by reliable on-road support, Helpoo has emerged as a homegrown solution that combines technology, operations and insurance integration to deliver comprehensive roadside assistance across Egypt.

What Helpoo does
Helpoo is a mobile platform that bundles multiple emergency and support services for drivers into a single, easy-to-use application. Services include:

Towing and vehicle recovery (tow/truck).

Tire replacement or on-site repair.

Battery jump-start and electrical assistance.

Fuel delivery for emergency refills.

Accident reporting and digital insurance claims, including in-app evidence upload and claim initiation.

Core features that set Helpoo apart

Real-time vehicle tracking: Users can follow the rescue vehicle’s approach on a live map, improving transparency and user confidence.

Transparent pricing: Service cost is shown in advance and calculated using distance (via map routing), preventing surprise fees.

Integrated insurance workflows: Post-accident users can document the scene, upload photos, and open an insurance claim entirely within the app.

Flexible payment and invoicing: Cash, card or online payments are supported and an electronic invoice is issued after each service.

24/7 availability: The platform operates around the clock to handle emergency requests at any hour.

Company profile and team
Founded in 2022 and headquartered in Cairo, Helpoo was developed under a local operations identity and quickly scaled operationally through a trained rescue workforce and a centralized operations room. The founding team combines technical and operational expertise and has grown the company to a mid-sized team handling operations, field crews, customer support and insurer integrations.

Technology and operations
Helpoo pairs a consumer-facing mobile app with an operations backend that dispatches trained rescue units, monitors live status, and records interactions for quality control. In some service vehicles, on-board video monitoring is used to improve safety and verify service delivery. A post-service rating and feedback loop enables continuous operational improvement.

Funding and expansion plans
Following initial traction, Helpoo secured strategic investment to accelerate geographic rollout and fleet expansion. The company is actively planning to broaden coverage beyond Greater Cairo to major urban centers such as Alexandria and the Suez Canal cities, aiming to address regional gaps in emergency response time and vehicle support.

Customer experience and areas for improvement 

User reports commonly praise Helpoo for ease of use, clear pricing and the convenience of integrated insurance handling. At the same time, some reviews note variability in response times in outlying governorates — an operational challenge the company is addressing by expanding its fleet and local partnerships.

Strategic outlook
Helpoo’s proposition — combining roadside assistance, insurance integration and transparent digital operations — positions it to become a leading brand in Egypt’s mobility and automotive service sector. By focusing on operational density, partnerships with insurers and authorized dealers, and continuous tech improvements (real-time dispatching, ETA accuracy, and customer communication), Helpoo aims to become the top-of-mind roadside assistance app across Egypt