📱 Samsung and the AI-Driven Smartphone Market
No Tae-moon, Head of DX Division at Samsung, told Financial Times that Samsung is open to strategic collaborations with more AI companies, including OpenAI.

⚡ Users Embracing Multi-Platform AI:

• No emphasized that consumers do not rely on a single AI platform; they are already using multiple AI models simultaneously.

• Samsung believes that providing multiple AI options in Galaxy devices is the way Galaxy AI connects effectively with users.

🌟 Galaxy S26: A Practical Step Towards Multi-AI

• Samsung added the Perplexity AI platform alongside the primary Google Gemini, integrated at the OS level.

• Users can interact with the assistant using a voice command like “Hey Plex” for instant, task-specific responses.

• Future collaborations with OpenAI and other AI companies are planned to further expand AI capabilities on Galaxy devices.

📊 Market Competition & Pricing:

• FT reported that Samsung raised US prices for two S26 models by $100, partially due to expansion of AI infrastructure and high-bandwidth memory (HBM) demand for data centers, which tightened smartphone memory supply.

• No explained that much of the pricing impact is related to ongoing AI infrastructure expansion.

🚀 Competitive Advantage:

• Samsung started early in preparing mobile AI, helping maintain market leadership.

• Galaxy AI’s multi-platform approach enables more personalized experiences and freedom for users to choose the AI assistant that best fits each task, potentially boosting competition with Apple and other rivals.

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