Sanous has recently gained significant attention on social media, especially after being seen with famous footballer Achraf Bencharki. Sanous is considered a modern alternative to traditional smoking, used in a completely different way than regular or electronic cigarettes. So, what is Sanous? How is it used? And what are its health effects?
What is Sanous?
Sanous, also known as "snus," is a smokeless tobacco product originating from Sweden, usually packaged in small pouches. The user places these pouches between the gum and upper lip, allowing nicotine to be absorbed directly into the bloodstream, producing a rapid effect on the brain. Sanous varieties differ in flavor and strength and are widely used in some European countries as a smoking alternative.
Advantages of Using Sanous
Sanous is completely smoke-free, allowing users to enjoy nicotine’s effects without the usual smell or residue of smoking, making it a preferred choice for those seeking less harmful alternatives. It does not directly affect the lungs or respiratory system, making it popular among athletes and others concerned about lung performance. Additionally, Sanous offers the freedom to use nicotine in places where smoking is prohibited.
Health Risks of Sanous
Despite its advantages, Sanous carries several health risks:

High addiction potential: Sanous contains a high nicotine content, which causes strong psychological and physical dependence, making quitting very difficult. Withdrawal symptoms may include stress, headaches, and increased appetite.

Cardiovascular effects: Regular use may increase blood pressure and heart rate, raising the risk of heart disease, strokes, and circulatory problems, especially in people with chronic conditions.

Oral health problems: Prolonged use is linked to gum recession, oral infections, tooth decay, and tissue changes in the mouth that can cause ongoing health issues.

Cancer risk: Although smokeless, Sanous contains harmful substances that may increase the likelihood of cancers of the mouth, esophagus, and pancreas, according to recent studies.
Sanous and Its Impact on Pregnancy
Exposure to nicotine during pregnancy poses serious risks to the fetus. Nicotine can negatively affect fetal development and increase the chances of complications such as premature birth, low birth weight, and sudden infant death syndrome (SIDS). Therefore, pregnant women are strongly advised to avoid all tobacco products, including Sanous, to protect their health and that of their babies.
Summary and Recommendations
While some promote Sanous as a less harmful alternative to traditional cigarettes, the associated health risks remain significant, particularly due to its addictive nature and effects on the heart and oral health. Experts recommend avoiding all tobacco and nicotine products and seeking medical support and gradual cessation programs to ensure better long-term health.