Key features of the football sector restructuring plan
The management of Al Ahly Club is moving forward with a comprehensive plan to reorganize the football sector, aiming to improve internal efficiency and strengthen the team’s competitiveness in the upcoming period.
This plan focuses on developing both administrative and technical aspects through several key decisions affecting different departments within the football system.
Appointment of a new transfer director
Among the most important changes, Essam Serag El-Din has been appointed as the new transfer director, supported by two assistants to help manage daily responsibilities and negotiations.
Objectives of the transfer department development
- Organizing player transfers
- Improving negotiation efficiency
- Speeding up deal completion

Developing the player scouting department
The club is also strengthening its scouting system by adding new members, alongside appointing fifteen new staff members to the department.
Strict contractual clauses have also been introduced to prevent any leaks regarding players targeted by the club.
New internal regulations
- Penalties for leaking information
- Maintaining confidentiality of transfers
- Enhancing administrative discipline
Amr Anwar’s role in the new structure
The plan includes involving Amr Anwar in one of the positions within the football sector, with two possible roles under consideration:
- Deputy head of the scouting department
- Head coach of the youth team
First team preparations
On the technical side, the first team continues its preparations under head coach Jes Torup, including a friendly match against Delfi.
Purpose of the friendly match
This match is part of preparations for a crucial league fixture against Al Masry in the final round of the Egyptian Premier League title race stage.
What do these changes mean?
These steps reflect the club’s ambition to build a strong and well-structured system based on planning and organization, ensuring continued success and trophy contention.
FAQ
What is the goal of Al Ahly’s restructuring plan?
To improve administrative and technical performance within the club.
Who was appointed transfer director?
Essam Serag El-Din.
What does the scouting development include?
Adding new members and enforcing strict confidentiality rules.
What is Amr Anwar’s role?
He is a candidate for an administrative or technical position within the sector.
What are the first team preparations?
A friendly match ahead of the league clash against Al Masry.



