Essam Serag El-Din, Al Ahly’s transfer director, has revealed several important details regarding the club’s transfer and contract files, as well as behind-the-scenes information about some of the deals he worked on during his previous period and the offers received by several Al Ahly stars recently. 🔴⚽
Serag El-Din discussed Al Ahly’s approach to completing transfers, explaining that the club does not normally rely on paying release clauses to sign players, although there have been exceptional cases, including the signing of Tunisian Ali Maaloul, who later became one of the most prominent figures associated with Al Ahly and its supporters.
Ali Maaloul and Al Ahly Transfers
Essam Serag El-Din explained that the Ali Maaloul transfer was different from the club’s usual approach regarding release clauses, noting that he was one of the players he worked on signing.
Over the years, Maaloul became one of Al Ahly’s most prominent players and developed a strong connection with a large section of the club’s supporters, making the transfer an important experience in the history of Al Ahly’s recruitment department. ⭐
Evouna and the Major Financial Return
The Al Ahly transfer director also discussed deals that generated significant financial returns for the club, highlighting Gabonese striker Malick Evouna, who left the team for $10 million.
Serag El-Din explained that the transfer represented, at the time, the largest financial return from a player sale in Egyptian football history, highlighting the economic importance of the transfer department, whose role extends beyond signing players to managing their value and potentially generating financial returns from departures. 💰🏆
Surprise Regarding Imam Ashour’s Agent
Serag El-Din’s comments also included an important revelation regarding Imam Ashour, as he explained that the person being presented in the media as the player’s agent is not actually his agent.
He said there is a Spanish agent with whom Al Ahly works regarding Imam Ashour’s case, stressing that the person claiming to represent the player does not hold that role, according to the transfer director.
The statement comes amid significant attention surrounding Imam Ashour’s future, given his importance to Al Ahly’s squad and the contractual matters connected to him in the coming period.
Several Offers for Al Ahly Stars
Essam Serag El-Din also revealed that several Al Ahly players had received offers to leave the club. Yasser Ibrahim received one offer, Mohamed El-Shenawy received two offers, while Marwan Attia received a verbal offer, in addition to another offer for Imam Ashour.
Despite the number of offers, Serag El-Din confirmed that Al Ahly’s administration decided not to approve the departure of any of these players because the club wants to maintain squad stability and retain its important core.
The decision highlights the importance of keeping the main squad together, particularly during a demanding season when the team needs as many available players as possible. 🔥
Khaled Mortada Behind Amouta Appointment Idea
Serag El-Din also discussed one of the most important decisions concerning Al Ahly: the appointment of Moroccan head coach Hussein Ammouta.
He revealed that Khaled Mortagy was behind the idea of moving toward an Arab coach after the club had initially been searching for a foreign manager.
He explained that changing the selection philosophy eventually led the administration to consider Arab coaching options before settling on Ammouta, reflecting the club’s desire to choose the most suitable candidate according to the team’s needs.
Al Ahly Insist on Stability
Essam Serag El-Din’s comments reveal a clear strategy regarding Al Ahly’s squad: keeping important players and refusing to easily approve offers for their departures.
At the same time, the transfer department remains one of the administration’s most important tools for building a competitive team, whether through signing new players or generating financial returns from the sale of certain players.
✨ Essam Serag El-Din has revealed new Al Ahly behind-the-scenes details, from the Ali Maaloul and Evouna deals to the truth about Imam Ashour’s agent and offers for the club’s stars, while also explaining Khaled Mortagy’s role in the decision to appoint Hussein Ammouta.
📢 Which of these issues do you think was most important for Al Ahly: new signings, keeping the stars or appointing Ammouta? Share your opinion. 🔴⚽



