beIN SPORTS has announced record-breaking audience figures for the FIFA World Cup 2026, revealing that the tournament generated 6.2 billion cumulative views across the Middle East and North Africa following Spain's 1-0 victory over Argentina in the final.
Spain vs Argentina Final Sets New Record
According to the broadcaster, the Spain vs Argentina final became the most-watched broadcast in beIN SPORTS history, attracting 245.4 million viewers across the MENA region.
Strong Digital Performance
The network also reported outstanding digital engagement throughout the tournament, including:
- 7.77 billion online video views.
- 16.96 billion social media post impressions.
- 12.2 million new followers across beIN SPORTS social media platforms.
Top 10 Most-Watched Matches
The most-viewed matches on beIN SPORTS during the FIFA World Cup 2026 were:
- Argentina vs Spain – 245.4 million
- Argentina vs Egypt – 192.6 million
- Argentina vs England – 171.3 million
- France vs Spain – 168.8 million
- France vs England – 162 million
- Australia vs Egypt – 157.1 million
- Portugal vs Spain – 152.1 million
- France vs Morocco – 151.6 million
- Canada vs Morocco – 149 million
- Brazil vs Norway – 138.3 million
How many views did the 2026 FIFA World Cup generate on beIN SPORTS?
The tournament recorded 6.2 billion cumulative views across the Middle East and North Africa.
Which match was the most-watched?
The Spain vs Argentina final, with 245.4 million viewers.
How many new followers did beIN SPORTS gain?
The network added 12.2 million new followers across its social media channels.
