The Confederation of African Football (CAF) has announced the launch of a global tender for companies interested in acquiring broadcasting, sponsorship, and commercial rights for three upcoming editions of the Africa Cup of Nations in 2028, 2032, and 2036.
The move is part of CAF’s strategy to increase the tournament’s commercial value and expand African football’s global presence.
CAF Opens Global Commercial Rights Tender
CAF released an official statement announcing the opening of a tender for worldwide commercial rights, including television, radio broadcasting, sponsorship, and marketing rights for its major competitions.
The tender covers the Africa Cup of Nations editions from 2028 to 2036, offering companies the opportunity to partner with one of Africa’s biggest sporting events.
The deadline for submitting bids is Monday, August 24, 2026, at 5 PM Cairo time.
Africa Cup of Nations Becomes Global Football Attraction
CAF highlighted that the Africa Cup of Nations has become one of the fastest-growing football tournaments worldwide.
The 2025 edition hosted by Morocco attracted more than 3.2 billion television viewers and achieved around 6 billion digital views, according to CAF.
The tournament is now considered one of the largest national team competitions globally, behind only the FIFA World Cup and UEFA European Championship.
Commercial Growth of AFCON
CAF revealed that the 2025 Africa Cup of Nations achieved a 95% increase in commercial revenues, reflecting the tournament’s growing popularity and sponsors’ confidence in African football.
The growth has strengthened CAF’s position as an attractive platform for global sports investment.
Role of the Tender Winner
CAF stated that the winning bidder will work closely with the organization to create a world-class structure for selling and distributing media, sponsorship, and marketing rights.
The partnership aims to ensure long-term growth and sustainability for African football.
Importance of Media Rights for African Football
Broadcasting and sponsorship revenues play a crucial role in supporting CAF programs, developing competitions, improving infrastructure, and strengthening football across the continent.
CAF continues to focus on expanding the global reach of African football through modern commercial strategies.
Which tournament rights did CAF put up for tender?
CAF launched a tender for Africa Cup of Nations broadcasting and sponsorship rights.
Which editions are included?
The tender covers the 2028, 2032, and 2036 editions.
When is the bidding deadline?
The deadline is August 24, 2026, at 5 PM Cairo time.
Why is the tender important?
It aims to increase commercial value and support the long-term development of African football.
